The way brands are built is changing. The way customers discover them is changing, too. How should marketing and brand leaders respond?

In their talk at MAD//Fest London 2026, Imperial College London’s Head of Brand, Abby Bolt, and Bobby Burrage, Creative Director at The Click, tackled the question of how you design a brand for an entire university – one that had to give 24 departments and three faculties their own bespoke identity, while still speaking as one coherent Imperial to a community of 30,000 people.

Watch our webinar recording to hear from brand leaders at Sprout Social, Specialized Bicycle Components, and Design Bridge as they share what's working, what's not, and how to close this effectiveness gap.

Understand how cultural trends shape rebranding, and why cultural fluency is essential for brand relevance today.

Every brand is shaped by defining moments — from launches to rebrands to breakthrough shifts. In this session, Marketing Beat, Frontify, and DAZN explore how to identify milestone moments early, turn them into compelling multi-channel stories, and maintain a consistent brand voice throughout.

Discover how dynamic design systems create more effective rebrands and why flexibility is the new consistency.

Discover how sound triggers emotion, drives brand recognition, and shapes the future of branding.

During this webinar, we'll unveil for the first time our findings from our new report, The CMO's guide to brand milestones. 

Our team has been working hard behind the scenes to develop some of Frontify’s most innovative features to date. To celebrate, we’re holding a live video premier session with our customers to unveil the solutions we’ve been building.

Discover how emerging color trends are shaping the future of brand identity. Join industry experts from Pantone and GF Smith to uncover the hues, shades, and nuances that will define tomorrow’s rebrands, and find out how to make them work for your clients.

Marketing teams are under constant pressure to do more, move faster, and stay perfectly on-brand—often with limited resources. But what’s standing in their way? In our latest Frontify webinar, “Marketing Efficiency – 3 Marketing Obstacles and How to Overcome Them”, we explored precisely that

Discover how the Chiefs increase brand adoption across a complex ecosystem using their brand platform