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Frontify DAM – an introduction

March 4, 2026
March 4, 2026
Summary

Your Digital Asset Management (DAM) system is the backbone of how your brand’s content is organized, accessed, and used. In this session, we’ll explore how to confidently manage assets in Frontify by diving into core DAM concepts and features. Together, we’ll walk through library types, collections, and folder structures, and show how to configure general and usage settings such as expiration dates, image sizes, cropping, and download requests. You’ll also learn how workflows, asset actions, and duplicate detection support efficient collaboration, how Frontend and Backend experiences differ, and how to connect your DAM seamlessly with your Brand Guidelines for a consistent and scalable asset ecosystem.

Key takeaways
  • Learn how to organize and structure your DAM using library types, collections, and folders for efficient asset management.
  • Understand how to set up general and usage settings, workflows, and asset actions to manage access, lifecycle, and distribution of assets.
  • Explore how to connect assets to brand guidelines, use related assets and attachments, and rely on duplicate detection to keep your DAM clean, consistent, and scalable.
Key-learnings
Participants
Hosts

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Hannah Cree

Senior Onboarding & Implementation Manager
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Frontify
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Your onboarding guide, offering expertise and best practices to ensure a smooth and successful start with Frontify.

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Julia Bartoletti

Customer Success Manager
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Frontify
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Your go-to advisor, guiding your path to success with expert insights and best practices, helping you maximize Frontify's value for your business over time.
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