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The Kansas City Chiefs' branding playbook

April 12, 2024
April 12, 2024
Summary

Sports teams are the epitome of branding. They have recognizable logos, colors, fonts and intricate brand ecosystems encompassing fans, players, and local and global partners. With so many stakeholders, what can they teach brand professionals about how to get (and keep) everyone on-brand to achieve growth?

Key takeaways
  • How the Chiefs increase brand adoption across a complex ecosystem
  • ROI benefits of upgrading from static to dynamic brand guidelines
  • Tips for streamlining brand admin tasks, so your marketing team can do more with less
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