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Transforming tradition: The RSPCA rebranding journey

Summary

In this webinar, panelists Olivia Reid (Assistant Director of Marketing and Communications at the RSPCA) and Lee Rolston (Chief Growth Officer at JKR), explored the catalyst for the rebranding of the Royal Society for the Prevention of Cruelty to Animals (RSPCA) and discussed the strategic considerations and collaboration that brought this iconic change to life.
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Key takeaways
  • The catalyst for the rebranding and discuss the strategic considerations and collaboration that brought this iconic change to life
  • Discover how RSPCA and JKR balanced tradition with innovation, achieved stakeholder buy-in, and created a distinctive, lasting brand identity.
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