Aprimo is a combined digital asset management and content operations platform. It’s used by companies of all sizes looking to scale their content management while maintaining brand consistency. It helps brands organize and manage their digital files and streamline content discoverability across the business, thanks to features including:
- Digital asset management
- AI-powered automation
- Marketing calendars and project overviews
- Marketplace of integrations and partner apps
- AI-powered workflows and search functionality
- Enterprise-level security.
Aprimo is a popular choice for digital asset management, but it isn’t the only option available. Let’s take a closer look at what users think about Aprimo’s solution, and some of the other top-rated DAM products you could consider.
How Aprimo falls short as a DAM solution
Many companies use Aprimo as their asset management platform and have a largely positive experience — as you’ll see from their G2 reviews. But there are several areas that users mention in their reviews as disadvantages or weaknesses of the tool:
- Steep learning curve: Some users find the tool hard to use. One reviewer said, “The learning curve is steep, and getting the most out of the platform requires significant training,” while another shared, “a person literally has to go through hours of training before they know everything they need to know.”
- Missing features: Some users feel Aprimo is missing core features they had in other DAMs. One user shared, “There are a few things that our old DAM had that Aprimo either does not or we have not yet figured out.”
- Unpredictable AI: Some users find the AI functionality doesn’t work as well as they expect. One reviewer shared, “Auto-tagging can be inconsistent and often needs manual review.”
- Inconsistent support levels: Some users haven’t had the best experience when seeking support from the Aprimo team. One reviewer said, “support was more limited than we would have liked,” while another found that, “reaching customer support sometimes becomes difficult.”
Best Aprimo alternatives for centralized brand management
1. Frontify
Frontify is a comprehensive brand platform that combines a user-friendly DAM, digital brand guidelines, customizable templates, AI-powered Brand Assistant, and flexible brand portals in one central tool. It’s used by thousands of leading global brands including Vodafone and Kia.
Top features
Frontify helps companies manage and organize their digital files and brand assets thanks to a range of features including:
- Comprehensive brand management hub
- Centralized digital asset management
- Cloud-based brand guidelines
- Print and digital templates
- AI-driven insights and analytics
- AI-powered search functionality
- Customizable access controls
- Multiple brand portals
- Enterprise-grade security
- Seamless integrations with dozens of other apps and tools
Pros & cons
Like Aprimo, Frontify has lots of positive reviews on G2. Customers frequently mention several things they love about the platform:
- Modern, user-friendly interface: One reviewer said Frontify sets “the industry standard for brand portals in terms of front-facing consumer view and user experience.”
- High quality customer service, support and training: One customer shared, “Our account manager is fantastic—always providing timely updates and offering great support.”
- Central storage and organization for brand materials: One user said, “Frontify is easily the best and most consistent data asset management platform that we've used.”
However, there are also a few elements that customers feel could be improved:
- Some users feel the platform has a steep learning curve, but also share that it feels very intuitive once they are familiar with it
- Some users found the platform sometimes requires initial customization for unique use cases.
Benefits for enterprise & global brands
Frontify combines digital asset organization, creative collaboration, and brand management in one product, making it easier for large global teams to align on everything brand-related. For enterprise companies specifically, its main benefits include:
- Centralized assets: All media assets and brand elements are stored in one platform, rather than scattered across multiple tools or locations.
- Multi-brand setup: Frontify supports multi-brand architecture out-the-box. Companies with multiple sub-brands can manage them all within the same portal.
- Digital brand guidelines: Frontify offers live, online brand guidelines that are easy to update, share, and enforce across teams. Any changes made update in real-time, improving consistency across regions and markets.
- Scalable templates: Customizable templates for both print and digital media help speed-up content production. Lockable elements ensure brand consistency while enabling teams to create the content they need.
- AI-driven tools: AI-powered search enables fast access to specific assets. AI-powered auto-tagging and metadata creation speeds up asset creation and uploads, helping teams work more efficiently.
- Robust access controls: Customizable access levels and user permissions for internal and external users.
- Customizable and extendible platform: Users can change the look and structure of their brand portal to match their brand. The Brand SDK gives users even more visual and functional control over their brand guidelines.
- Compliance and security: Frontify offers enterprise-grade security features like single sign-on and compliance with leading data security standards like GDPR and HIPAA.
“Frontify is a proven ROI solution. Every end user can find key assets quickly and self-serve more autonomously.” - Head of Corporate Identity & Design, Nestlé
What’s working for leading brands? Discover the top trends from 10,000 global brands — get the report.
2. Bynder
Bynder is another established DAM provider. Like the other tools in this list, it’s a popular choice for companies looking to manage their brand assets more effectively.
Top features
Bynder’s top feature include:
- Digital asset management
- AI agents to automate asset transformation, enrichment, and governance
- Pre-built templates for creative assets
- Workflows to streamline creative collaboration
- Analytics data
- Integrations with other brand-building tools
Pros & cons
Bynder is a popular DAM solution and has lots of positive G2 reviews. There are several things reviewers like about the platform:
- It's easy to use
- Customer service, support, and onboarding quality
- The intuitive options for organizing files
- The ease of sharing files with other users
However, reviewers also share some things they dislike about the tool:
- Some users feel Bynder lacks key features found in other DAM tools
- Some users think Bynder has a steep learning curve, which slows down adoption across the business
- Sometimes users have problems when uploading new assets
- Some users often experience performance and speed issues in the platform.
Benefits for enterprise & global brands
Bynder is a popular DAM for lots of different businesses, from mid-size up to large global brands. For enterprise companies specifically, it offers several benefits:
- Security: Bynder complies with leading global security standards including GDPR, HIPAA and CCPA.
- Artificial intelligence: Bynder’s AI features help companies boost efficiency and consistency by improving search accuracy and speeding up campaign execution
- Support: Bynder offers “industry-leading” customer support
- Integrations: Bynder integrates with adjacent tech ranging from design and creative tools to content management and ecommerce systems.
3. Adobe AEM
Adobe Experience Manager (AEM) is a combined DAM and content management system. It is a popular choice for companies that already use other tools in the Adobe ecosystem.
Top features
Adobe AEM offers a range of features including:
- Website content management system
- Digital asset management
- Online form builder
- Learning management system
- Digital rights management
- Some analytics data.
Pros & cons
Adobe AEM is a popular product with lots of positive customer reviews on G2. There are several things users often mention in their positive reviews:
- Ease of use
- Customization options
- Its native integrations (including with other Adobe tools)
However, there are also some things that repeatedly appear in reviews as negatives of the tool:
- Some users find the platform has a steep learning curve, while others feel it’s overly-complex
- Some users find the integrations don’t work as well as they need, or are difficult to set up and use
- Many reviewers feel Adobe AEM is expensive compared to other DAM products
Benefits for enterprise & global brands
Adobe AEM provides several benefits that make it a popular choice global and enterprise businesses:
- Asset and content management: Adobe AEM combines a CMS and a DAM, giving enterprise companies the chance to consolidate multiple tools into one platform
- Advanced content governance: Adobe AEM provides customizable permissions for different roles, making it easy to govern platform access and use
- Integrations: Adobe AEM integrates with other tools in the Adobe ecosystem, which are a popular choice for many global brands. It also connects with many other popular business tools.
4. Acquia DAM
Acquia DAM is digital asset management software that is part of the Acquia Digital Experience Platform (DXP), but is also available as a standalone product.
Top features
The top features of Acquia DAM include:
- Digital asset management
- AI-powered workflows
- Search and sharing functionality
- Integrations with other tools
- Enterprise-grade security
Pros & cons
Acquia DAM has lots of positive reviews on G2. Users frequently mention several things they like about it:
- Its ease of use
- The ability to easily organize and share brand assets
- The quality of customer support
However, reviewers also mention several areas where the platform doesn’t meet to their expectations:
- Some users find Acquia’s integrations don’t work as well as expected
- Some customers think the user interface is dated compared to other DAM products
- Some users feel the product quality has dropped in recent years
Benefits for enterprise & global brands
Acquia DAM offers several benefits for large global brands, including:
- Security: Acquia DAM is built on Amazon infrastructure, offering enterprise-grade security
- Connectivity: Acquia DAM connects with other products in the Acquia DXP, such as the Drupal CMS. This makes it a popular choice for companies that use other Acquia products
- AI: Acquia’s AI functionality automates some time-consuming or repetitive asset management tasks.
5. Brandfolder
Brandfolder is a DAM provider that has been acquired by Smartsheet, an enterprise work management platform. It’s used by companies of all sizes, from startups and SMBs up to global, enterprise businesses.
Top features
Brandfolder offers a range of features including:
- Digital asset management
- AI-powered search and asset tagging
- Creative templates to streamline asset production
- Native integration with Smartsheet and other tools
- Analytics data to track asset usage
Pros & cons
Brandfolder has a good reputation on G2, with lots of positive user reviews. Customers often mention several things they particularly like about the tool:
- It’s ease of use
- The flexibility and customization options for organizing files
- The ease of sharing brand assets with team members
However, users also frequently mention several downsides in their reviews:
- Some reviewers find it’s expensive, with higher-than-expected price increases at renewal
- Some users feel it has a steep learning curve, which slows down adoption across the business
- Some users feel Brandfolder lacks important features they need from their DAM platform
Benefits for enterprise & global brands
Brandfolder is a popular choice for companies of all sizes. For enterprise companies specifically, it offers several benefits:
- Security and compliance: Brandfolder offers enterprise-grade security features including single sign on, role-based access controls, and encryption to keep brand data secure
- Automation: AI features help automate time-consuming and repetitive tasks associated with content creation and DAM uploads
- Connectivity and integration: Brandfolder integrates with many other adjacent tech enterprise companies use, from communication to creative tools.
6. DemoUp Cliplister
DemoUp Clipster provides software to help ecommerce companies manage their content. This includes DAM, content syndication, dynamic media delivery, and content creation tools. It’s used by leading brands and ecommerce retailers around the world.
Top features
DemoUp Clipster has a range of features, including:
- Digital asset management
- Content syndication network
- EAA compliance tools
- Dynamic media delivery and optimization
- One-click asset transformation
- Analytics data to understand asset usage
DemoUp Clipster doesn’t currently have any reviews on G2, so it’s hard to know if there’s any features users particularly like (or dislike) about the product. If you want to compare it against other tools, you should take a demo of the product and see how its features measure up against other, more popular, DAM tools.
Benefits for enterprise & global brands
DemoUp Clipster is used by a large number of global brands. For enterprise companies specifically, it offers several benefits:
- Security and compliance: DemoUp Clipster complies with the highest IT security standards. It helps ecommerce brands comply with accessibility regulations and other data standards
- Automation: AI features help automate time-consuming tasks associated with content creation and compliance reviews
- Dynamic media delivery: DemoUp Clipster streamlines media delivery for ecommerce storefronts, optimizing media files for any device.
7. Canto
Canto is an established DAM vendor that’s used by companies of all sizes. It’s been in the digital asset management space for over three decades.
Top features
Canto’s top features include:
- Digital asset management
- AI-powered search functionality
- Customizable creative workflows
- Integrations with other tools and apps
- Enterprise-grade security
- Analytics data to track asset usage
Pros & cons
Canto has a good reputation in the market. Looking at its positive G2 reviews, here are several things users often mention as benefits of the tool:
- Its ease of use
- The quality of customer support
- The ability to organize and manage large quantities of brand assets
But people also often mention several downsides to the platform in their reviews:
- Some users struggle with the search functionality, saying it’s not intuitive or provides inconsistent results
- Some reviewers think Canto is missing features and functionality they need from their DAM
- Some users find the user interface and experience is quite dated compared to other DAM providers
Benefits for enterprise & global brands
Canto is a popular digital asset management solution for businesses of all sizes. For enterprise brands specifically, it offers a number of benefits:
- Established vendor: Canto is a trusted, recognized DAM vendor with over 30 years’ experience
- Security & compliance: Canto complies with leading global security and data protection standards including GDPR, HIPAA, and SOC 2
- Integrations: Canto connects with many adjacent apps and tools used by enterprise businesses.
Choose the Best DAM for your business
Aprimo is a popular choice for companies looking to consolidate asset management and content operations in one central tool. But for companies with more complex or comprehensive brand and asset management needs, it may not be the right choice for your organization.
The Frontify DAM also helps companies consolidate multiple tools in one central platform. Our comprehensive brand-building platform connects asset management, brand guidelines, creative templates, AI assistance, and integrates with your other collaborative tools. This helps you build a connected brand ecosystem on a foundation of robust asset management. Find out how it can work for your business — book a demo today.
