A great brand platform isn’t just a place to park logos and color codes. It’s the engine that powers teams, sparks better ideas, and keeps pace as the business grows.
Today, brands stretch across more channels, markets, and partners than ever. The brands that win are the ones that build systems strong enough to flex, adapt, and scale.
The best brand platforms add structure without slowing anyone down. They turn brand guidelines from dusty PDFs into living, breathing systems — shaping every launch, campaign, and collaboration. We live and breathe brand systems — and the examples below show what happens when a platform truly gets it right.
1. Uber
Uber’s brand platform organizes a wide range of offerings — from Uber Eats to Freight — into a single, easy-to-use system that moves as fast as the business does.
Why we love this platform:
- Centralized access: One login unlocks brand guidelines for every Uber product.
- Flexible modules: Brand elements like color, typography, and icons flex between sub-brands while maintaining overall cohesion.
- User-focused navigation: Clear tab names map to real tasks (“Need a logo?”), simplifying the experience.
- Built-in compliance: Assets are automatically tagged with usage rights to speed up creative workflows and protect legal standards.
- Self-service updates: Content owners can create or retire pages without technical support, allowing the platform to grow organically.
2. Bang & Olufsen
Bang & Olufsen’s platform mirrors its product philosophy: refined, precise, and built with both beauty and function in mind.
Why we love this platform:
- Premium design: Large imagery, white space, and subtle motion cues create an elegant, accessible interface.
- Smart search: Detailed filters and metadata make it easy to find specific assets quickly.
- Inspiration built-in: Featured campaigns sit alongside downloadable assets for instant creative reference.
- Seamless navigation: A visual product timeline connects heritage pieces to new releases without leaving the page.
- Version control: Ensures every user accesses the most current, approved files.
3. TikTok
TikTok’s brand platform captures the fast, colorful spirit of the app itself, helping internal and external teams stay on brand with minimal friction.
Why we love this platform:
- Motion-first presentation: Animated previews help users understand brand elements instantly.
- Creator-centric organization: Sections are built around actual content workflows.
- Quick-learning guidelines: Swipe-through carousels show dos and don’ts in seconds.
- Clear co-branding rules: Provides easy guidelines for collaborations without confusion.
- Up-to-date resources: Seasonal updates and hashtag libraries keep content fresh and aligned.
4. Budweiser
Budweiser’s platform balances global consistency with local flexibility, providing tools for teams worldwide without sacrificing brand integrity.
Why we love this platform:
- Global consistency, local relevance: Core assets are easy to find, with local adaptations one layer deeper.
- Country-specific approvals: Flags indicate where each asset is authorized for use.
- Heritage showcase: Dedicated areas highlight Budweiser’s brand legacy and voice.
- Partner-friendly access: Custom permissions simplify collaboration with distributors and venues.
- Actionable insights: Built-in analytics track the most-used assets for smarter future updates.
5. Tony’s Chocolonely
Tony’s platform reflects its bold mission and playful brand personality, making it more than a resource — it’s a rallying point.
Why we love this platform:
- Transparent structure: Internal and partner toolkits live together, supporting a shared mission.
- Ready-to-use campaigns: Social posts, POS displays, and messaging kits help partners stay on brand.
- Mission-driven content: A live counter tracks progress toward ethical sourcing goals.
- Branded experience: Bold visuals and lively copy match the iconic product design.
- Interactive education: Quizzes and tools deepen users' understanding of the brand’s purpose.
6. Borussia Dortmund
Borussia Dortmund’s platform helps a broad network — from merch designers to media partners — work consistently and quickly, keeping the club’s brand strong across every touchpoint.
Why we love this platform:
- Role-based navigation: Pages are organized by team (marketing, licensees, broadcast) to speed up access.
- Secure partner access: Temporary codes allow fast, secure sharing with external collaborators.
- Template library: Self-service templates make producing on-brand visuals easy.
- Live match updates: New images, rosters, and sponsor assets are updated in real time.
- Community-driven content: Fan contributions feature throughout the platform, keeping the club’s spirit front and center.
Ready to build a brand platform your teams love?
Frontify helps brands centralize assets, streamline guidelines, and create platforms that teams and partners actually enjoy using. Whether you’re scaling globally or just getting started, we can help you build a brand platform that’s built for growth.
