Frontify
Labs
There’s no “almost on-brand”
Three leading brands on scaling AI without losing consistency
Thursday, October 8
CET 5PM / GMT 4PM / ET 11AM
CET 5PM / GMT 4PM / ET 11AM
Digital session
AI is rewriting how brands are built. Speed is no longer the challenge; control is.
But creating at scale with AI doesn’t mean that subpar becomes the new standard.
Leading brands are breaking new ground, achieving consistent, quality results — showing that AI and exceptional brand craft can go hand in hand.
In this session, industry leaders from Google DeepMind, MANN+HUMMEL, and Peloton will bring to the table their proven approaches and lessons from implementing AI in brand building and governance.
As they share what works and what doesn’t, you’ll learn what's at stake in the era of AI-powered brand building — and leave with a sense of what you should do next.
But creating at scale with AI doesn’t mean that subpar becomes the new standard.
Leading brands are breaking new ground, achieving consistent, quality results — showing that AI and exceptional brand craft can go hand in hand.
In this session, industry leaders from Google DeepMind, MANN+HUMMEL, and Peloton will bring to the table their proven approaches and lessons from implementing AI in brand building and governance.
As they share what works and what doesn’t, you’ll learn what's at stake in the era of AI-powered brand building — and leave with a sense of what you should do next.
Hear from
TBC
The keynote explores how MANN+HUMMEL is transforming its brand hub into one global, AI-powered brand operating system. Together with ground6, MANN+HUMMEL developed an AI brand engine integrated with Frontify, enabling governed, scalable, and consistently on-brand content creation. Valentin von Vacano shares the vision of an intelligent ecosystem connecting strategy, content, activation, and optimization for the future of AI-enabled marketing.