Frontify
Labs

There’s no “almost on-brand”

Three leading brands on scaling AI without losing consistency
October 6, 2026, 6pm–10pm
Location: Lightbox NYC
AI is rewriting how brands are built. Speed is no longer the challenge; control is.

But creating at scale with AI doesn’t mean that subpar becomes the new standard.

AI and exceptional brand craft can go hand in hand. Leading brands are breaking new ground in this space — and this is your chance to learn how they are doing it.
    
On stage, leaders from Google DeepMind, MANN+HUMMEL, and Peloton— all valued members of the Frontify customer community — will share practical approaches and lessons from implementing AI in brand building.

Bring your questions, connect with your peers, and leave knowing what it takes to integrate AI into your brand workflows without letting standards slip.

Agenda and speakers

6PM – 7PM
Arrival
7PM – 7:10PM
Welcome - Roger Dudler, CEO Frontify
Gaby Pearl, Brand and Creative Lead
Ross West, Group Creative Lead
Flora Guillon, Director of Creative Technology
Valentin von Vacano, Manager Global Marketing OE
8:10PM – 8:25PM
Panel Q&A
8:25PM – 8:30PM
Closing
8:30PM – 10PM
Food, drinks & networking

Join leading AI brand experts at this exclusive NYC event.

Gaby Pear

Brand and Creative Lead - Google DeepMind
gaby-pearl-headshot
Gaby leads the Brand and Creative team at Google DeepMind, where she's responsible for telling the story of the company's breakthroughs and frontier technologies to the world. She leads a multidisciplinary team of creatives, designers, technologists, and storytellers, shaping how some of the most consequential AI research of our time reaches — and resonates with — a global audience.

Ross West

Group Creative Lead - Google DeepMind
ross-west-headshot
Ross is a Group Creative Lead at Google DeepMind, responsible for crafting the visual output alongside a crew of designers, creatives and technologists. He works across brand and creative technology, helping visualize and communicate frontier AI technologies.

Flora Guillon

Director of Creative Technology - Peloton
flora-guillon-headshot
Flora Guillon, Director of Creative Technology at Peloton, leads AI workflow integration and owns the tooling and systems the brand studio runs on. Over the past year, she has been building the infrastructure that lets AI help produce brand-compliant work at scale, from tokenized component systems to agentic tooling. Her career spans live action, post-production, motion design, VFX, and brand content, with a sustained focus on the operational systems creative teams depend on.

Valentin von Vacano

Manager Global Marketing OE - MANN+HUMMEL
valentin-von-vacano-headshot
Valentin von Vacano is a global marketing and brand leader with over 20 years of experience building brands and driving digital transformation at companies including Mercedes-Benz, Shutterstock, and MANN+HUMMEL. As Manager Global Marketing OE at MANN+HUMMEL, he shapes scalable marketing ecosystems that connect strategy, content, technology, and customer needs across international markets. He leads the evolution of the MANN+HUMMEL brand ecosystem, working with global teams and agency partners to strengthen governance, enable smarter workflows, and create impactful customer experiences.

Valentin von Vacano

Manager Global Marketing OE - MANN+HUMMEL
valentin-von-vacano-headshot
Valentin von Vacano is a global marketing and brand leader with over 20 years of experience building brands and driving digital transformation at companies including Mercedes-Benz, Shutterstock, and MANN+HUMMEL.

As Manager Global Marketing OE at MANN+HUMMEL, he shapes scalable marketing ecosystems that connect strategy, content, technology, and customer needs across international markets. He leads the evolution of the MANN+HUMMEL brand ecosystem, working with global teams and agency partners to strengthen governance, enable smarter workflows, and create impactful customer experiences.

Giuseppe Perri

UX Director, Foundation - Commercial Digital, Volvo Car Corporation
giuseppe-perri-headshot
Giuseppe Perri is a Design Director at Volvo Cars, leading UX within Commercial Digital. With over 20 years of experience in leadership, product design, ops and systems, he focuses on creating scalable platforms, better ways of working for teams, cohesive and delightful digital experiences.
He is a systems-minded leader known for combining strategic clarity, hands-on craft, and a people-centered approach to help organizations generate value and turn complexity into useful, high-quality experiences.

Giuseppe Perri

UX Director, Foundation - Commercial Digital, Volvo Car Corporation
giusppe-perri-headshot
Giuseppe Perri is a Design Director at Volvo Cars, leading UX within Commercial Digital. With over 20 years of experience in leadership, product design, ops and systems, he focuses on creating scalable platforms, better ways of working for teams, cohesive and delightful digital experiences.

He is a systems-minded leader known for combining strategic clarity, hands-on craft, and a people-centered approach to help organizations generate value and turn complexity into useful, high-quality experiences.

Valentin von Vacano

Manager Global Marketing OE, MANN+HUMMEL
Valentin von Vacano is a global marketing and brand leader with over 20 years of experience building brands and driving digital transformation at companies including Mercedes-Benz, Shutterstock, and MANN+HUMMEL. As Manager Global Marketing OE at MANN+HUMMEL, he shapes scalable marketing ecosystems that connect strategy, content, technology, and customer needs across international markets. He leads the evolution of the MANN+HUMMEL brand ecosystem, working with global teams and agency partners to strengthen governance, enable smarter workflows, and create impactful customer experiences.